Our Less is North Collection encapsulates timeless design with playful contrast details that are not details, but the design itself. Inspired by my childhood summers growing up in the North, this collection reflects the purity and nuances of the north.
Surrounded by water and tickled by fine white sand to the sound of seagulls circling above, we would run free and play carelessly throughout the summer. Kids on a peaceful sandy beach, dancing with the tide as the day slowly blushes and turns into night.
Colours reflect the ocean with clearwater, shadow, sky, and aurora shades. At sunrise, vibrant tones of lime evoke the feeling of fun and summer, while hues of hibiscus, peach, and lilac recall the longing for those endless Northern nights.
All the beauty of these carefree childhood memories has inspired our Spring | Summer 2025 collection, which is rich in natural qualities, exudes soft luxury and guarantees comfortable and timeless wear. Every detail speaks the poetry of nature, and each piece radiates lightness and serenity.
We invite you to feel the fabrics and embrace every detail – for it is the essence of the design.

minimalisma is a timeless, high-quality kids- and women’s wear brand with a strong Nordic heritage. Founded and designed by Maja Akraberg, the mission is simply to create beautiful products in premium qualities with a timeless feel that makes each piece suitable for passing on to the younger sibling or to save for the generation to come. The philosophy pivots around superior quality, simplicity and sustainability.

What started in 2011 with a small unisex collection for babies up to two years and a local webshop quickly grew into an international brand. Today, we offer luxury basics for babies and children up to 14 years as well as selected styles for women. Our retailer network counts more than 150 shops in 40 countries worldwide, as well as on our webshop.

BEHIND THE BRAND

We are a family-run company working with a small group of people passionate about quality, design and family. We are committed to building a sustainable brand with high ethical standards that not only benefits our consumers, the children, but also the environment in general. GOTS certified since 2021.