Paade Mode
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Mimi's Backyard Society - SS25
Collection Statement
Mimi, an adventurous girl from an urban family, spends her summer holidays in the heart of the city. While her parents are preoccupied with their busy lives, Mimi sneaks away with her loyal sausage dog, Jo, to lead a secret street gang called “Mimi’s Backyard Society.” With her five friends, Sam, Jake, Lily, Emma, and Ava, they meet daily in a hidden park corner they call their “backyard,” planning escapades and solving riddles, strengthening their friendship with every new adventure. Inspired by Mimi’s story, Paade Mode’s Spring Summer Collection embraces kids’ personalities and sustainability. The collection features well-cut garments for modern family life, perfect for young explorers like Mimi and her friends, ready for any adventure with a spirit of curiosity and friendship.
