Mimi, an adventurous girl from an urban family, spends her summer holidays in the heart of the city. While her parents are preoccupied with their busy lives, Mimi sneaks away with her loyal sausage dog, Jo, to lead a secret street gang called “Mimi’s Backyard Society.” With her five friends, Sam, Jake, Lily, Emma, and Ava, they meet daily in a hidden park corner they call their “backyard,” planning escapades and solving riddles, strengthening their friendship with every new adventure. Inspired by Mimi’s story, Paade Mode’s Spring Summer Collection embraces kids’ personalities and sustainability. The collection features well-cut garments for modern family life, perfect for young explorers like Mimi and her friends, ready for any adventure with a spirit of curiosity and friendship.

Established in 2011, Paade Mode is now an internationally well-recognized and award-winning children’s fashion brand. Each collection strikes a healthy balance between technological achievements and the handwork of domestic producers. All production is handmade and based in Northern Europe, working with the best tailors and other craftsmen and utilizing only the highest quality fabrics.

The brand promotes mixing and matching couture with high-street fashion elements, serving as an extension of a kid’s imagination – wild, free, and full of passion. Paade Mode clothing is suitable for many seasons to come, as its silhouettes and cuts are timeless, fitting for both festivities and daily life, for girls and boys.

A responsible attitude towards each production function and process, zero waste and zero stock principles, as well as a responsible attitude towards product and design material selection, make sustainability one of our core values.