Longing for tenderness, longing for cuddles: Nanán is the right connection to accompany children throughout their growth. From 0 to 12 years, the total look proposals with sophisticated materials for Spring-Summer 2024 will win mothers and children over through a new futuristic vision of the brand.
For the coming season, Nanán is launching a collection inspired by the theme of a journey into the future: colourful, fun and elegant.
The stages of this imaginary journey take shape in the three exclusive lines: from Desert, characterised by natural and pastel shades, to the notes of white and royal blue of Cruise, up to Garden, to welcome flower power outfits into the wardrobe with a touch of colour and fun.
Special attention has also been paid to ceremonial looks, to make every girl and boy stand out in elegance on their most important occasions.
Always the protagonist remains the unmistakable Nanán teddy bear, symbol of the brand that always gently draws attention.
Finally, to complete the collection, a new capsule collection of girls’ and boys’ footwear for all age groups has been introduced, made by an Italian company specialising in the sector, whose production is Made in Italy.

Nanàn is one of the leading brands in the world of childhood. It’s where parents’ needs meet children’s dreams. Nanán is renowned for its furniture, fabrics, clothing lines, cosmetic products, and much more; all developed with consideration for the needs of children and their mothers.

The company was founded in 1992 under the name Creazioni Franca srl, stemming from the hopes and dreams of entrepreneur Franca Mentana. Since 2006, the company has experienced exponential growth, leading to the opening of its first flagship store in Milan in 2008, followed by openings in Rome, Ravenna, Tirana, Vienna, Tokyo, and Kuwait. In June 2020, FL fashion sold the majority stake to Annabelle Holding, owned by Nicola Bulgari. The company is now led by Luca Benigni as CEO, Claudio Pizzolato as Attorney, and Catrinel Marlon as Artistic Director.