The winter collection embraces the energies of the unknowns. This is an invitation to raise conscious awareness! If we can slow, even stop for a while we can connect with something bigger than us. Synchronicities, those meaningful coincidences are wonderfully at play if we can only be still to notice.

The story takes a walk in nature, the mother of healing energy in the hand drawn print ‘Nature’. The fortuitous sighting of a white cat, used as a transfer on dresses and a sweatshirt, offers a message of positivity and good luck.

Plaids & checks abound representing the interconnectedness of all things and invite balance and harmony. Velvets, corduroys and taffetas appear in a plethora of styles offering quilting, peplums, embroideries and lace, whilst hemlines and hem styles fluctuate, to include asymmetric and puff-ball. A rich palette of ‘Beetroot,’ ‘Olive’,‘Nut Brown’ and ‘Blue Moon’ sit harmoniously with the paler tones of ‘Cats’ Coat White’ and the warmer hues of ‘Rose Otto’ and ‘Cats Tongue Pink’.

This is a playful and mindful meander to our higher selves. And who doesn’t want to go there?!

Arriving in kids fashion-land in 1991 after ten years of creating some of London’s most decadent parties, under the mantle of Pushca, Ric & Deborah then spent the next two decades building the no added sugar brand.

Saying goodbye to the brand in 2018 presented a fortuitous opportunity to reflect and consider what the next adventure should be. Taking the metaphoric clean sheet of paper they have devised a new story – that story is The Middle Daughter.

The Middle Daughter is exclusively a girls wear brand for ages 2 -16 years. The concept is to create styles that draw the eye. An innate love of the paired back is blended with the itch to stand out to offer a unique proposition for the modern girl.

A well-made garment is a focus, as is sustainability, thus all production is in Europe.

The distinctive handwriting of the former brand is evident yet imbued with this pared-back spin. As is the mindset; less obsessive about building an empire and more inspired to simply enjoy journeying with this new girl, wherever she may choose to go.