A Celebration of Colour, Imagination & Comfort

Småfolk proudly presents its Fall 2025 collection — designed to brighten the colder months with warmth, creativity, and play.

This season introduces hand-drawn prints that spark imagination: space-themed adventures, robot animals, colourful machines, and lively flowers. And, of course, our iconic apple print returns in fresh new shades, adding a timeless yet modern twist.

Crafted for comfort, durability, and joy, the Fall 2025 collection captures the essence of childhood — playful, colourful, and full of stories waiting to be told.

Småfolk – Bringing back colors to childhood

Founded in Denmark in 2005, Småfolk is a kidswear brand devoted to celebrating childhood with bold colors, playful prints, and timeless comfort. Known for its signature apple print and hand-drawn designs, Småfolk combines Scandinavian aesthetics with a joyful spirit that sparks imagination and creativity.

Each collection is crafted with children in mind — durable, soft, and designed for play. Many pieces are made from organic cotton and certified to the OEKO-TEX Standard 100, ensuring comfort and safety while respecting the planet.

Småfolk’s universe is filled with stories: tractors rumble across fields, animals wander through forests, dinosaurs come to life, and dreamy adventures unfold in vibrant colors. The brand’s mission is simple yet powerful — to bring back colors to children’s wardrobes and keep their creativity alive.

With 20 years of heritage, Småfolk continues to inspire families worldwide, offering clothing that feels as nostalgic as it does modern, bridging generations with prints that parents remember and children adore.