FW25 - Days of Play

Winter Season 2025

Collection Statement

G’day,

We hope this note finds you well, perhaps with a cup of tea in hand and a little sunshine outside your window. We’re writing to you in a good old-fashioned way, with warmth in our hearts and a healthy dose of nostalgia, to share something close to home and even closer to childhood.

 

Our new Autumn/Winter 2025 collection, Days of Play, is a love letter to the looooong days we spent in our parents’ offices as kids. You know the ones where every swivel chair held untold power, and the photocopier was basically a magic portal. Back then, boredom wasn’t the enemy, it was the spark. With nothing but stationery and imagination, we turned sticky notes into dinosaur scales, filing boxes into race cars, and floor tiles into lava. The result? A childhood filled with chaos, creativity, and a little mischief (okay, maybe a lot). So, with this collection, we invite you to clock in and run wild.

 

Here is what came out of the meeting (besides chaos):
– Soft corduroy with hand-drawn florals
– Retro rainbows dancing on cosy knits
– Golden stripes and ‘70s-inspired sunshine shades
– Printed grids filled with unruly kangaroos
– Seersucker, gingham, and nautical notes
– Vintage-washed denim perfect for spinning and racing
– Designed for children aged 0–8 years

 

We poured our hearts into Days of Play not just to make beautiful pieces, but to remind us all of the little rebels we once were. Every garment is designed here in Australia, made to last, and ready to be passed down to little cousins, neighbours, or future adventurers. Would you like a closer look? We’d be delighted to walk you through the collection.

About the Brand

Goldie + Ace is a premium Australian children’s brand creating quality pieces designed to be loved, lived in, and handed down. Inspired by the 1980s and 90s, we blend vintage charm with soft natural fabrics and sustainable practices. Since 2017, we’ve grown from a Melbourne favorite to a globally stocked label, worn and loved by families around the world.