Pitti Bimbo 102: fresh creative energy taking over Florence
The trade show is warming up the engines — and yes, the iconic penguin PITT is waddling straight toward Florence with some big news.
… one that blends market insights, bold creativity, and a refreshed vision of what contemporary kidswear can be.
The biggest reveal? A brand-new contemporary area co-created with Bobo Choses, the Spanish label that has rewritten the rules of kids fashion with its art-driven storytelling, high-quality craftsmanship, and that beautifully imperfect authenticity children embody so well. The area’s name is still top secret (we love a little suspense), but the list of confirmed brands already hints at a mini creative revolution: Maison Mangostan, Mini Rodini, Piupiuchick, Tinycottons, The New Society, True Artist, plus more expected to join the party soon.
Not just collections: special events, micro-shows, installations — a whole playground curated by the brands themselves.
If you were enchanted by Piazza Pirouette last June, get ready. The summer market atmosphere has melted into a whimsical winter story crafted by Katie Kendrick from Pirouette: a space to wander, interact, and discover new gems.
Among the stars: Goldie + Ace, Sticky Lemon, Paade Mode, Bundgaard, & more.
And yes: the Runway Show is back after last season’s success, ready to draw crowds of buyers, press, and kidswear enthusiasts.
An edition that promises wonder, curious conversations, and pure delight: see you in Florence.
