3 Women’s Brands to Know Now
Jewelry, Clean Beauty & Everyday Sportswear Picks: a new lifestyle edit beyond kidswear
text Enrico Fragale Esposito
We love a good kidswear story, you know that.
But sometimes, the most interesting discoveries happen just outside that universe.
This time, we looked at women. Not as a category, but as a rhythm: moving, caring, collecting, simplifying.
Here are three brands that quietly (and smartly) speak the language that we like!
With the new SS26 collection Marinero, the brand dives into the Andalusian coast, not the postcard version, but the one made of salt, wind, rituals, and inherited gestures.
Seahorses as loyalty symbols, shells turned into amulets, pearls that feel like fragments of myths rather than accessories. Each piece carries a sense of time, not frozen, but layered.
In a market saturated with fast aesthetics, this kind of meaning-driven jewelry feels slower, deeper, almost intimate. It’s not about adding, but about choosing pieces that carry something with them.
From there, the focus shifts to skin, and to a growing demand for clean beauty brands that actually simplify, rather than complicate. Enter haruharu wonder, a Korean skincare label built around plant-based, vegan formulas and fermented ingredients designed to support the skin barrier over time.
No overload, no unnecessary steps: just effective, everyday skincare that fits into real routines. In the language of SEO, yes, this is sustainable skincare. But in real life, it’s something simpler, products that quietly do their job, day after day.
And then comes movement. Not performance, not pressure… just movement as part of daily life. With (ekstract), Kiabi introduces a new take on affordable sportswear for women, designed for what they call “athletes of everyday life.”
Soft, breathable, accessible pieces that transition seamlessly from home to city, from a quick stretch to a full day out. Because not every body is chasing performance, some are just looking for balance.
