Pitti Bimbo 103: Ready, Set… SPLASH!
SS27 Starts Poolside in Florence
If summer had a fashion trade show, it would probably look exactly like Pitti Bimbo 103.
On June 24-25, Florence will once again become the playground of the international kidswear industry, and this season the message is crystal clear: don’t just dip your toes in, dive right in. The theme of the upcoming edition is The Pitti Pool, a colourful poolside universe filled with creativity, imagination and enough good vibes to make even the most serious buyer reach for inflatable armbands.
Leading the way is Splashy, a curious and slightly clumsy teddy bear who becomes the mascot of the season. Think less lifeguard, more lovable troublemaker. He’ll guide visitors through a fair designed around movement, discovery and the carefree energy of summer.
Expect emerging brands, fresh SS27 collections, trend discoveries and plenty of reasons to walk far more steps than your smartwatch considers reasonable. With over 100 exhibitors and a growing international community of buyers and brands, Pitti Bimbo continues to be one of the most important appointments on the global kidswear calendar. Among the highlights, all eyes will once again be on Piazza Pirouette, where fashion, creativity and a healthy dose of sparkle come together in one of the most inspiring destinations of the show. Sunglasses highly recommended. Not mandatory, but highly recommended.
And now for the news we’re especially excited about…
Yes, we’re returning to Florence armed with curious eyes, comfortable shoes and extremely difficult decisions.
During Pitti Bimbo 103, the Scimparello team will carefully scout the halls to select the 10 most exciting pieces from the SS27 collections. The garments, accessories or footwear that make us stop, smile and immediately think: “Now that’s clever.”
The chosen pieces will receive the Scimparello Favourite Award, our way of celebrating creativity, originality and that magical spark that makes children’s fashion so much fun.
So brands, consider this your friendly warning.
The selected brands will also be shared across our social media channels and featured in the next swipe-through edition of Scimparello Magazine, coming out in October.
We’ll be watching.
Poolside, obviously.