Balmain Kids
ref
SS23
Collection Statement
From the very beginning, Balmain Creative Director Olivier Rousteing has stressed the need for a strong coherence and continuity between the house’s main collections and his Balmain Kids offerings. And that explains why it’s so very easy to spot the many ways that the Spring 2023 Balmain Kids collection builds directly upon Olivier Rousteing’s latest fashion-week runway. For that acclaimed presentation, the Balmain Creative Director’s emotional message was theatrically presented, spread over three powerful acts. Beginning with a moving opening dance, the show then morphed into a runway that relied on the savoir- faire of the house’s remarkable artisans to channel Pierre Balmain’s legacy of boldly renewing and rejuvenating French fashion. The show’s closing moment was as dramatic as its beginning, with a final ballet of powerfully lit couture offerings, making clear the singular level of artistry that today’s Balmain can accomplish, as it melds together a rich heritage, unparalleled craftsmanship and a modern outlook for an entirely new type of luxury fashion.
Once fashion week had finished, Olivier Rousteing and his Balmain Kids design team immediately set to work to directly translate that runway’s strongest designs and stirring messages into the house’s latest styles for the youngest members of the Balmain Army. The season’s unifying and very timely theme— stressing the power of solidarity, as we together rely on hope and truth to push back against lies and aggression—remains the key and unifying voice throughout this entire collection, helping to explain the many distinctive color, silhouette and textile codes that work their way across this very complete—and very Balmain—Balmain Kids offering.
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About the Brand
press contact: g.tani@pilcommunication.com
showroom contact: simonetta.milano@simonetta.it
A contemporary and inclusive image, a young, modern lifestyle with a strong identity.
The Balmain universe is made up of influential men, women and children who recognise themselves in the same way of thinking and behaving towards the world.