Missoni
ref
SS23
Collection Statement
Missoni Kids reinterprets the time-honoured style canons of the brand, translating it into an adjusted version for children. A new point of view brings life to a clothing line in which the Maison iconic trait is reinvented to meet the little ones’ tastes and needs.
Identity features such as the use of slubby yarns, the classic zig-zag, or the patchwork construction are enlightened by new, joyful and lively colours.
The collection expresses joy and cheerfulness, representing Missoni’s iconicity’s spontaneous and playful translation.
The selection of materials is linked to the heritage of the Maison and to the occasions of use: from the iconic multicoloured raschel to knitwear – the typical Missoni elements – to fabrics with a more sporty and fresh feel suitable for the summer season, such as cotton jersey, sweatshirts or fresh printed and plain cotton poplin.