Birkenstock Launches Care Essentials Line
Step Into Self-Care: Birkenstock Opens First Foot Spa in Milan and Launches a Natural Beauty Line
Birkenstock, the iconic German footwear brand known for its blend of comfort, quality, and tradition, is taking its first confident step into the world of self-care. Introducing Care Essentials—a new line of foot-focused beauty products that redefines wellness “as nature intended.” And to celebrate the launch in style, Birkenstock is creating an immersive wellness experience right in the heart of Milan.
From June 5 to 8, Rinascente Milano Piazza Duomo will host Italy’s very first Birkenstock Foot Spa: a calming retreat designed to pamper tired feet and offer a moment of pure regeneration. Open by reservation, the spa invites visitors to enjoy a 15-minute foot treatment performed by expert aestheticians from Milan’s beloved beauty studio You Off.
And the good news doesn’t stop there.
Throughout June, Birkenstock is turning Rinascente into a hub of creativity and personal expression. From June 12 to 22, the Customization Lab takes over the store’s Air Snake area. Here, Milan-based artists Marta Biasi and Tatuaggimale will transform classic Birkenstock silhouettes into one-of-a-kind wearable art pieces. Shoppers who purchase a pair of sandals in-store during this time will receive a complimentary customization—a stylish twist that makes each step uniquely yours.
Plus, everyone who buys from the new Care Essentials line in June will receive a limited-edition Birkenstock pouch, the perfect home for all your new self-care treasures.
Whether you’re a design-lover, wellness explorer, or just a parent craving five minutes of calm—this is your invitation to walk into something new.
