Brave Kid Turns Every Order into a Superpower

Discover how your shopping can change lives—one hoodie at a time!

cittadella dei ragazzi

text Enrico Fragale Esposito

 

Buy a hoodie, help a kid. Shop some sneakers, support a brighter future.
Starting January 1st, 2025, Brave Kid—the cool kidswear crew behind Diesel, Marni, MM6, Dsquared2, and more—is putting their money where their heart is. Literally. For every order made on bravekid.com, 1% of the total (before taxes, shipping, or returns) will go straight to OTB Foundation, the non-profit arm of the OTB Group.
That means your next fashion-forward shopping spree can actually do some real good—and not just in your kid’s wardrobe.

 

So, where’s that 1% going? Straight to the heart of “La Cittadella dei Ragazzi”, a one-of-a-kind youth support center near Milan. Think of it as a safe space-meets-superhero HQ for teens and pre-teens going through tough times—whether it’s anxiety, school dropout risks, or just needing a little extra care

Arianna Alessi Vicepresidente OTB Foundation_Patrizia Corbo Presidente Piccolo Principe Cooperativa Sociale

This isn’t a marketing move. It’s a movement.
Brave Kid is in it for the long haul, with employees even rolling up their sleeves and volunteering 264+ hours at the Cittadella via the company’s Brave to Care program.
So the next time you’re adding that too-cool-for-school outfit to your cart, know this: you’re also adding a little hope, a little help, and a whole lot of heart.

 

Picture 1: Cittadella dei Ragazzi
Picture 2: Arianna Alessi, Vicepresident OTB Foundation & Patrizia Corbo, President Piccolo Principe Cooperativa Sociale