Christmas at QC Terme: A Winter Wellness Escape in Italy

text Enrico Fragale Esposito

This Christmas, QC Terme invites us to slow down, look up and… make a wish.
With its new holiday campaign “QC Spa of Wonders – Make a Wish”, the Italian wellness brand turns the festive season into a poetic journey made of stars, dreams and rediscovered wonder.

The story unfolds like a modern fairy tale. Two children receive a telescope as a gift and start observing the night sky, letting imagination lead the way. Years later, one of them becomes an astronomer and discovers a very special constellation: the QC Constellation, where each star shines as a destination of wellness, emotion and beauty.

From Milan to Rome, from Turin to San Pellegrino, from the snowy magic of Chamonix and the Dolomites to the iconic Bagni Vecchi and Bagni Nuovi in Bormio, every QC location becomes a star in this celestial map of well-being. And this year, a new star joins the firmament: QC Salsomaggiore, a dreamlike destination where Liberty architecture meets timeless elegance and pure relaxation.

At Scimparello, we can’t help but smile at this return to childhood wonder. Because let’s be honest: between school runs, work calls and endless to-do lists, the real Christmas wish for many mums is simple — time. Time to breathe, to rest, to reconnect with ourselves.

That’s why a QC spa experience feels like the perfect Christmas gift. Not just a present, but a moment carved out of everyday chaos. A warm pool under a winter sky, the sound of water instead of notifications, the scent of woods and natural essences replacing rushed mornings.
“Make a Wish” reminds us that well-being starts from small, sincere desires. And sometimes, the most magical gift under the tree isn’t wrapped in paper, but in steam, silence and light.
Curious to go deeper? Visit qcterme.com to explore the Christmas campaign, and continue the SLOW conversation with our illustrated fashion editorial Mini Wonder Retreat in the latest Scimparello issue.