DIVINI: From Instagram Buzz to Boutique Shelves

The Children’s Couture Loved by Moms

children playing with baby

text Enrico Fragale Esposito

 

Seven years ago, it all started with a single dress shared on Instagram—a simple yet powerful moment that turned a sartorial vision into a trusted name in children’s fashion. Founded by the talented Diva Castello, Divini became the first online atelier for kidswear, winning over moms with bespoke pieces crafted one by one from certified, made-in-Italy fabrics of the highest quality.
Season after season, Diva has dressed little ones with timeless style, not only for everyday wardrobes but also for life’s most cherished occasions, such as weddings and baptisms. Now, with the support of Cesare Morisco from CoccoleBimbi, the brand is embarking on an exciting new chapter: the launch of a boutique-focused collection.

 

Currently in development, the upcoming winter line will bring Divini’s signature timeless elegance to select retailers, offering the same exceptional craftsmanship and refined aesthetics that have defined the brand. This next step blends tradition with innovation, opening the doors to a broader audience while staying true to its artisanal roots. Discover the future of children’s couture—sartorial excellence with a modern twist, always DIVINI.

girl with pink coat - christmas tree
baby laugh, christmas