Dsquared2: The Cowboy Pizza Experience
Once upon a time in the wild west, Dsquared2 brought its adventurous spirit to the heart of Naples.
To launch their Fall-Winter 2024 kidswear collection, the brand created an unforgettable Cowboy Pizza Experience, and we can’t help but wish we were there to taste the magic ourselves.
Imagine kids dressed in custom-printed tank tops, denim shorts, Western boots, hats, and red bandanas, transforming into expert pizzaiolos at the historic Pizzeria Concettina ai Tre Santi. Alongside Dsquared2 founders Dean and Dan Caten, they crafted their own pizzas.
The event was a delightful mix of Western cowboy aesthetics and Neapolitan tradition, promising a one-of-a-kind experience. Guests savored Concettina’s signature dishes and cocktails while enjoying entertainment from Neapolitan singer-songwriter Gabriele Esposito.
To keep the memory alive, guests took home customized pizza plates, boxes, and shoppers. Plus, Dsquared2 is launching special hoodies, tank tops, and t-shirts with dedicated prints this October, available on all Dsquared2 channels, selected retailers worldwide, and bravekid.com.
