Back to Cool: Two Iconic Brands Unite for the Ultimate 2024 School Wardrobe

The Animals Observatory and Bellerose Join Forces for 27 Must-Have Pieces

A young girl stands confidently wearing a beige and green sherpa vest from the Bellerose and The Animals Observatory collaboration. She pairs it with a colorful red and cream patterned sweatshirt, light blue pants with animal motifs, and a purple belt bag around her waist. The background features a blurred brick wall, giving an urban vibe to the outdoor setting.

A child stands confidently on a cobblestone street, wearing a black bomber jacket with a shearling collar, featuring

text Petra Barkhof

Ready to send your kids back to school in style? Hold on to your hats, because The Animals Observatory and Bellerose have just teamed up to make the back-to-school season cooler than ever! Released yesterday, this capsule collection is a true game-changer with 27 must-have pieces that will have your little (and not-so-little) ones strutting into school with confidence and flair.

Bold Colors, Playful Patterns, and Endless Style

This collection is all about turning heads and having fun with fashion. Imagine jackets that pop with vibrant colors, tees and sweatshirts that make a statement, and accessories that add just the right touch of personality. Whether your child is into the artful vibes of The Animals Observatory or the sleek urban style of Bellerose, this collection perfectly blends the best of both worlds. And with prices ranging from €21 to €219, there’s something fab for every budget.

When Barcelona Meets Belgium

This collaboration is a fashion dream come true. The Animals Observatory, brainchild of the brilliant Laia Aguilar, brings its signature artistic flair straight from Barcelona. Laia’s motto, “Be a good animal, true to your instincts,” shines through every playful design, making sure your kids can express themselves freely while feeling totally comfortable.

Bellerose, the Belgian brand that’s been rocking the fashion world since 1989, adds its iconic patterns and effortlessly cool vibe to the mix. Known for creating versatile, quality pieces, Bellerose makes sure that everyone—from the smallest kids to the coolest teens—can step into the new school year looking sharp and feeling great.

Why Your Kids Need This Collection, Like, Right Now

This isn’t just a collection; it’s a celebration of individuality and fun. Each piece is designed to help kids and teens express their unique style, whether they’re into bold, eye-catching prints or more laid-back, casual looks. The fusion of The Animals Observatory’s creative spirit with Bellerose’s chic practicality is exactly what makes this capsule collection stand out.

So, what are you waiting for? Dive into this back-to-cool collection before it’s gone, and let your kids start the school year with a wardrobe that’s as cool and unique as they are!