Etro Kids: where Fashion meets Fun

Introducing the SS24 Etro Kids Collection: a vibrant fusion of contemporary style and playful elegance

ETRO KIDS_ADV CAMPAIGN SS24 (2)

text Enrico Fragale Esposito

 

Curated especially for the young trendsetters of today and designed by the visionary Marco De Vincenzo, the new Etro Kids collection is a celebration of joy, color, and iconic motifs that define the brand’s legacy.

 

First step into the world of fashion is the Cruise collection, featuring hand-drawn paisley motifs in bold shades of red, green, and blue. Think lightweight bowling shirts, denim jacquard cargo pants, and knit sets that epitomize laid-back luxury.

 

Then embrace the beauty of Paisley Garden theme where Etro’s iconic prints come in a palette of soothing beiges and light blues. Delicate smocking, micro ruffles, and intricate needlework adorn each piece, while the signature Pegasus logo takes center stage in garland-framed embroidery.

 

Last but not least  create magic summer memories with Flowers and Stripes: from garden parties to special events, make a statement with bold floral jacquard patterns and iconic stripes. Whether it’s “mini me” bomber jackets or flounce dresses, each design is crafted to turn heads while maintaining a sense of comfort and versatility.

 

With this exclusive range, fashion-forward moms and their little ones can embark on a journey of self-expression and creativity.

ETRO KIDS_ADV CAMPAIGN SS24 (5)
ETRO KIDS_ADV CAMPAIGN SS24 (4)