FUB Turns 20: A Sweater Worth Keeping
Celebrating a Longlasting Story of Knitwear with FW26
text Enrico Fragale Esposito
Some brands come and go. Others quietly become part of your fashion vocabulary.
FUB is definitely one of the latter.
We’ve been fans of the Danish knitwear label at Scimparello for a very long time, so discovering that 2026 marks FUB’s 20th anniversary feels a little bit like celebrating the birthday of an old friend. The kind who always shows up wearing an excellent sweater, obviously.
And what better way to celebrate two decades than with the piece that has been part of FUB’s identity from the very beginning?
For Fall/Winter 2026, FUB puts its signature sweater in the spotlight once again, this time in a special striped anniversary edition. It’s a fitting tribute to twenty years shaped by craftsmanship, comfort and creativity, and to the traditions of knitwear that have always been at the heart of the brand.
There is something wonderfully uncomplicated about the idea. No need for a giant birthday cake, no need to reinvent everything for the occasion. Just take a great sweater, make it in beautiful wool, give it some stripes and let it do what it has always done best.
Keep kids warm. Let them move. Let them play. Let them wear it again tomorrow.
And probably the day after that.
