Kids Around Debuts First Collection

text Enrico Fragale Esposito

The world of children’s fashion is buzzing with excitement as Kids Around makes its runway debut with its very first collection. The premium kidswear group CWF unveils this milestone during a spectacular multi-brand show at the Palais de Tokyo in Paris, on March 11, featuring names like Lanvin, Kenzo Kids, Marc Jacobs, BOSS, Zadig & Voltaire, and Karl Lagerfeld.

For this inaugural collection, Kids Around embraces a vintage-inspired, effortlessly cool and preppy vibe, splashed in fresh shades of pink and green. The wardrobe moves between retro sports references—bold stripes, embroidered patches—and the relaxed sophistication of the French Riviera. Designed for girls and boys aged 4 to 12, the collection balances ease and attitude. Sport takes centre stage with flared trousers, joggers and Teddy jackets marking the start of the season, styled with caps for a laid-back sideline look.

Pleated skirts reinterpret classic sport codes, while polos embroidered with delicate rackets and beige jacket-and-trouser sets deliver impeccable sport-chic appeal.

Alongside the launch, Kids Around opens a new multi-brand boutique at 113 Avenue Victor Hugo, Paris, signaling a strategic step for CWF as it cements its presence in the premium children’s fashion segment.

👀We can hardly wait to see the collection in person, and we’ll be on site in Paris to witness this exciting debut firsthand.
The stage is set for Kids Around to become a new reference point in children’s style, combining playful energy with French sophistication.

kidsaround.com
Read also the big news about mini design here.