New Brand: Toko
Kimini & Pjimi
Wandering around the social world of Instagram, we came across a brand new label based in Amsterdam: Toko. The name means ‘store’ in Indonesian, but it refers to the minimarket or grocery shops, those small local social hubs. By choosing this name, the intention was to celebrate the connection between cultures.
Toko’s approach to design is genderless and seasonless and with their first collection, which will be available next season SS24, they presented a line of Kiminis and Pijimis, or Mini Kimonos and Mini Pyjamas. Japanese vibes are fused with soft, sustainably produced materials: the result crosses all geographical boundaries and ranks in the top 5 of coolness according to Scimparello.