Nidi Launches Its New Website: Design That Grows with Families

Every family has to face a moment when the kids’ bedroom stops being just a room and becomes a world. A place where stories begin, where growth leaves marks on the walls, where design is no longer just aesthetic but a quiet, daily companion.

With the launch of its newly redesigned website, Nidi invites parents, designers and retailers into exactly that world: one where children’s spaces are imagined to evolve, adapt and grow. This isn’t a simple digital restyling. The new nidi.it is conceived as a living project, co-designed with creative agency Palazzina Creativa and shaped by a shared vision across marketing, commercial strategy and art direction. The goal? Translating Nidi’s philosophy into a digital experience that feels intuitive, inspiring and deeply human.

For parents dreaming of revolutionising the bedroom with taste and intelligence, without sacrificing functionality, the site offers more than products. It offers stories. Product pages become spaces to explore, not skim through: images, videos and carefully crafted texts guide visitors through compositions, details and customisation options, leaving room for imagination and personal interpretation.
Technology plays a key role, but never steals the spotlight. The redesigned configurator is now seamlessly integrated into the product pages and supported by dynamic AI-generated videos, making solutions instantly clear and accessible.

Equally central is the evolved store locator: each retailer has a dedicated page, opening a direct dialogue between families, local stores and the brand. And sustainability, a core value for Nidi and the entire Battistella Company group, finds its own dedicated space. Here, responsibility is explained through facts, not slogans: materials, production processes, product longevity and smart technological choices. Even the digital architecture reflects this mindset — a headless system that reduces server load and cuts CO₂ emissions during navigation by up to 80%.

And this is only the beginning. In the coming months, an inspiration area will expand the platform further. With its new website, Nidi doesn’t simply go online. It sets out a manifesto for contemporary living.

Start the journey at nidi.it

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