Péro X Hello Kitty: a Unique Blend of Style and Friendship

Hello Péro: A Joyful Fusion of Cottage Core Kawaii and Japanese Harajuku Style for Spring-Summer 2025

A dense display of numerous Hello Kitty plush toys, each adorned with red and white checkered bows and dressed in various floral or checkered outfits. The toys are arranged closely together, creating a textured, playful wall of Hello Kitty faces in different sizes, giving a whimsical and nostalgic effect.

This Spring-Summer 2025, the world of fashion takes a heartwarming turn as Péro and Hello Kitty unite for a celebration of joy, kindness, and creativity. As Hello Kitty marks her 50th anniversary, her timeless charm meets Péro’s whimsical world in a one-of-a-kind collaboration, “HELLO Péro,” merging playful Japanese Harajuku street style with a touch of vintage Cottage Core aesthetics. This collection isn’t just about clothing—it’s a journey into the nostalgia, sweetness, and warmth that both brands bring to life.

With Hello Kitty’s favorite icons—cherries, cupcakes, milk cartons, and her signature pinks and reds—Péro brings to life a colorful range of shirts, skirts, jackets, and charming accessories like Hello Kitty hats and socks. The fabrics are a treasure trove of Indian craftsmanship: Chanderi from Madhya Pradesh, Mashru from Gujarat, and lightweight gauze from West Bengal, each piece showcasing intricate embroidery, beadwork, and crochet details that make this collection a true cultural tapestry.

Péro and Hello Kitty also introduce “Cottage Core Kawaii,” a concept that seamlessly blends the cozy appeal of vintage bedsheets with Japanese dainty florals and nautical stripes. Every detail, from fabric origami to hand-crocheted accents, reflects the magic of childhood and cross-cultural artistry.

With Sanrio and Péro’s shared commitment to friendship, kindness, and human connection, this collaboration not only celebrates Hello Kitty’s milestone anniversary but also offers a fresh, joyful approach to fashion that is set to charm parents and kids alike.

A collage of images showcasing a Hello Kitty-themed fashion and decor event. Top left: Three models dressed in playful, embroidered outfits with Hello Kitty details, standing against a colorful background. Top center: A large sculpture of two cherries with green leaves, styled with red polka dots. Top right: Model walking the runway in a pink quilted outfit with red accents. Middle left: Close-up of red-and-white checkered fabric with tiny Hello Kitty bows. Middle center: Large red polka-dotted bows decorating the building’s exterior. Middle right: A pink room with Hello Kitty decor, featuring large Hello Kitty bows on the walls. Bottom left: A white building adorned with oversized, red polka-dotted bows. Bottom center: Hanging red and white decorative balls in an outdoor setting. Bottom right: Fashion runway show with models in colorful outfits inspired by Hello Kitty.

A collage of images from a Hello Kitty-themed event with red and white accents. Top left: Model wearing a coat covered in a colorful Hello Kitty print, holding a cherry accessory. Top center: A red and white checkered window with an arched frame. Top right: Model on the runway in a Hello Kitty-printed jacket, holding a striped heart-shaped bag. Middle left: Courtyard decorated with large red bows and checkered columns. Middle center: A red food truck styled with Hello Kitty branding, situated outdoors under hanging heart lanterns. Middle right: Close-up of red, polka-dotted apple decorations hanging from a tree. Bottom left: A Hello Kitty-themed truck in red and pink with the 'péro ♥ Hello Kitty' branding. Bottom center: Oversized vintage-style rotary phone sculpture in red and yellow. Bottom right: Building facade decorated with Hello Kitty graphics, large checkered bows, and the word 'HELLO' in bold letters.

@ilovepero
sanrio.com