Pitti Bimbo 100: Kidswear’s Future Ignites in Florence
22-23 January, 2024
This January, Florence’s Fortezza da Basso will once again become the epicenter of children’s fashion as Pitti Bimbo celebrates its landmark 100th edition. A historic moment for the renowned trade show, this event promises a vibrant fusion of heritage and forward-thinking creativity, capturing the essence of today’s kidswear industry.
This season, Pitti Immagine’s unifying theme is FIRE—a symbol of renewal, passion, and transformation. At Pitti Bimbo, fire is reinterpreted through the lens of childhood imagination, with the campaign slogan “(Don’t) Play with Fire” sparking curiosity and playful exploration. “Fire challenges and inspires,” explains Agostino Poletto, General Director of Pitti Immagine. “It symbolizes our commitment to innovation while honoring the traditions that make Pitti unique.”
This immersive setup will bring together over 170 exhibitors, with a significant international presence, showcasing everything from clothing to accessories and lifestyle innovations.
The 100th edition also promises limited-edition pieces and exclusive collaborations that blend craftsmanship with modern trends.
Whether you’re a buyer, journalist, or trend enthusiast, Pitti Bimbo 100 is a celebration not to be missed. From cutting-edge collections to unforgettable experiences, this milestone edition is set to ignite the future of kidswear.