Pitti Immagine Bimbo 97

Florence, June 21-23 2023

PB97_Pitti Games_1 copia

text Enrico Fragale Esposito


The spotlight is on Florence: Pitti Bimbo comes to life in the setting of the Fortezza da Basso, from Wednesday 21 to Friday 23 June 2023. The unmissable fair dedicated to kidswear reaches its 97th edition with a summer edition that is once again renewed and whose theme is Games.


New features include a calendar full of events and proposals: fashion shows, showcases, performances and special participations that will give a preview of the fashion collections for the coming summer.


The lifestyle proposal is becoming more and more varied, responding to new market demands. Pitti Bimbo has selected designers and brands capable of offering unique accessories, jewellery capsules, intriguing games and illustrated books that will capture the imagination. And let’s not forget the vast selection of beachwear, formal wear, footwear and, as an absolute novelty, children’s costumes for playing dress-up.


And we couldn’t miss an opportunity to play. We came up with the Scimpa Pitti Games: every day during the fair, we will post two clothing options from different exhibitors on our Instagram stories. You will have to select your favourite. Once the poll is over, we will share the results with our followers, revealing which garment received the majority of votes.


Ready to Play?

PB97_Pitti Games_2 copia

Pitti Immagine Bimbo
Fortezza da Basso, Firenze