Play Up, Chapter 9

Organic Care


text by Enrico Fragale Esposito


The series story of the Portuguese brand Play Up continues… after delighting our taste with last season’s Cooking collection, now it is focused on Organic Care. SS23 emphasises quality garments made from sustainable materials.


Liliana Dinis, founder of Saponina, is the artist who collaborated with the Play Up team on this line. With over 20 years of experience in cosmetology, Liliana was inspired to create a line of entirely organic daily hygiene products. Her knowledge is complemented by a sense of aesthetics and extreme delicacy, with a strong focus on reducing waste, which is in tune with Play Up’s DNA.


Avocado and foliage prints, warm colours, knitwear and vichy are the ingredients of a summer to be spent in connection with Nature! šŸƒ

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