Playtime Paris SS26
Get ready for takeoff! From June 28–30, 2025, explore 260+ kids’ fashion and lifestyle brands, trend spaces, and the best in kids’ shoes.
This summer, Playtime Paris is going full throttle with a scenography that invites visitors to “take off” into a world of creativity and innovation. Expect every corner of the fair to spark discovery, offering a unique atmosphere that blends childlike imagination with design-forward flair.
With 260+ kids’ fashion and lifestyle brands from 37 countries, Playtime Paris continues to lead the way as the international platform for cool, conscious kidswear. Fashion takes center stage (70%), with footwear (15%) and lifestyle products (15%) rounding out a comprehensive offer that speaks to every facet of modern parenthood.
A remarkable 85 first-time exhibitors will make their debut this season—36% of the entire brand line-up. From capsule collections to fresh lifestyle concepts, these newcomers bring new energy and future classics.
Two curated spaces—New Now and Singular—are dedicated to first-time brands. New Now, selected by Playtime’s expert sales team, will showcase the most promising newcomers, while Singular focuses on capsule collections and mono-product stories that deserve attention. Expect to find new obsessions here before they go mainstream.
Shoes are having a moment. With 34 footwear brands confirmed, Playtime is doubling down on its role as a key destination for children’s shoes—from playful beach sandals to ultra-modern all-terrain sneakers. Expect icons like Pom d’Api, Veja, Falcotto, Maison Mangostan, alongside emerging talents redefining first steps with flair and function.
Returning favorites like Molo, Bobo Choses, AO76, Paade Mode, MarMar Copenhagen, will showcase their latest collections, joined by exciting new launches and seasonal exclusives.
To feed both mind and body, Playtime has invited partners (including us!) to create Vision Boards that will decorate the restaurant walls. These moodboards promise to be visual appetizers for the season’s inspirations—adding an artful layer to every coffee break.
