Pop-Up Loft: A New Childrenswear Experience

Hosted in the world’s fashion capitals—Milan, Paris, and New York—Pop-Up Loft promises a unique and sophisticated shopping experience tailored for buyers.

girl wearing artsy bag
boy and girl wearing retro outfits, with knitwear pieces

text Enrico Fragale Esposito


Get ready to experience a dazzling fusion of creativity and style as Pop-Up Loft opens its doors in Italy for the very first time! This exclusive event is set to redefine the landscape of children’s fashion, showcasing the latest Spring/Summer 2025 collections from some of the industry’s most visionary designers.


The journey begins in Milan from June 22-25. Nestled in the heart of the city at the elegant Arete’ Showroom on via Seneca 4, this pop-up event offers a serene retreat – the perfect environment to explore the finest in children’s fashion, where every detail has been meticulously curated to inspire and delight.

black girl wearing folklore outfit
Five premium brands that are at the forefront of children’s fashion innovation joined forces to make this pop-up showroom concept come to life.

Tia Cibani: Known for her imaginative designs and bold use of color, Tia brings a playful yet sophisticated touch to children’s fashion.


Bianca & Noe: This brand epitomizes elegance and timeless style, offering pieces that are both chic and comfortable.


Misha and Puff: Renowned for their hand-knit creations, the US label combines traditional craftsmanship with modern aesthetics.


Ligne Noire: With a focus on minimalist and monochromatic designs, Ligne Noire redefines simplicity in children’s fashion.


Raspberry Plum: A label that stands out for its avant-garde approach, infusing art into every garment, making each piece a unique statement.

On Monday, June 24, Pop Up Loft will open its doors – with a special event organized by Scimparello Magazine – to children, families and press, from 3:30 PM to 6:30 PM. Between a workshop tailored for kids and special treats,  we will offer a unique opportunity to have a sneak peek into SS25 collections. Don’t miss out on this extraordinary event!


Follow @popuploft_kids on Instagram for the latest updates.

knitwear pullover for girls
wonderland kids in space, princess girls, couture for girls

Dates: June 22-25
Location: Arete’ Showroom, via Seneca 4, Milan
Featured Brands: @raspberryplum, @tiacibani, @misha_and_puff, @lignenoire.e, @bianca_and_noe
Public Event: Monday June 24, 3:30 PM to 6:30 PM