Simonetta: A blend of Tradition & Innovation

The SS2024 collection is showcasing the brand’s romantic essence through a fresh aesthetic.

white outfits for girls, simonetta made in italy

text Enrico Fragale Esposito


This season, Simonetta presents avant-garde details and luxurious fabrics, reflecting an atmosphere of rebirth and introspection. Inspired by the shades of dawn and dusk, the line features a harmonious blend of orange, coral, and pink hues, accented by sophisticated white in ceremonial attire.

Simonetta’s rich heritage shines through iconic revivals, where historical styles are modernized with alluring fabrics. A standout feature is the all-over daisy pattern in fil-coupé jacquard, which enlivens A-line dresses, flounced dresses, skirts, and shorts. The introduction of lurex adds a touch of fun, particularly in mix-and-match pieces and the whimsical “M’ama, non m’ama!” T-shirt.

In the all-white ceremony line, the daisy motif is reimagined in luxurious lace, adding a chic verve to A-line dresses and trousers with striking cuts and bows.

Completing each outfit are accessories like leather bags with lace motifs, stylish headbands, raffia sun visors with gros-grain profiles, and low-heel flats in pink, cream, and orange.

daisy pattern dress, simonetta
white dress, girl, simonetta