Småfolk Celebrates 20 Years with Launch of ICONICS Collection

Danish childrenswear brand Småfolk marks its 20th anniversary with a permanent line featuring iconic prints...

Two young children play joyfully outdoors in nature, wearing colorful long-sleeve tops from the Småfolk collection—one in green with dark green apple prints, the other in light blue with navy apple prints. The scene captures the carefree spirit of childhood among tall grass and yellow-flowered bushes.

To celebrate its 20th anniversary, Danish childrenswear brand Småfolk introduces a nostalgic yet forward-looking release: the ICONICS collection. This permanent NOOS (Never Out of Stock) line brings back the brand’s most beloved prints and silhouettes, reimagined for today’s little adventurers.
At the heart of the collection is Småfolk’s iconic apple print, a hallmark of its playful and colorful identity since 2005. Highly sought-after—especially in Japan and South Korea—this cheerful motif is joined by other timeless favorites, including the tractor print and strawberry print, both beloved by fans around the world.

“With ICONICS, we bring consistency and familiarity to our global customers,” says Thomas Callisen, International Sales Manager at Småfolk. “It’s about celebrating our roots while strengthening the brand’s presence in key markets.”
Crafted from soft organic cotton and OEKO-TEX Standard 100 certified materials, the collection includes essential Småfolk silhouettes such as long-sleeved tops, bodystockings, leggings, and one-pieces – designed for everyday comfort, movement, and imaginative play.

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A young boy walks along a gravel path surrounded by tall grass, wearing a long-sleeve top with a green tractor print and green velour pants from the Småfolk collection. His expression is calm and focused, capturing a peaceful outdoor moment in nature.

A smiling young girl stands under a blooming tree, reaching up to touch a cluster of bright yellow flowers. She wears a matching yellow outfit from the Småfolk collection, with a long-sleeve top featuring a white apple print. The scene radiates joy, nature, and playful harmony.