Toboggan Kids – where creativity dresses childhood

A new boutique born from a lifelong love for childhood and colour

Four colorful kids’ outfits from the online shop Toboggan Kids hanging on a clothesline against a bright blue sky, featured on Scimparello Magazine. Looks include red corduroy overalls with a striped top, dark denim overalls with a green sweater, a playful printed set with a red cardigan, and a cozy cream teddy onesie. A cheerful, outdoor scene full of color and childhood energy.

This isn’t just a boutique. Toboggan Kids is the meeting point between years of experience in kidswear and the freedom to play with fashion as a form of expression.
Behind the project is Déia Omena, a Brazilian creative who has explored every corner of the children’s world — from styling and photography to set design and editorial storytelling.

After a long career in Brazil, Déia moved to France, where she built a new life and finally brought her vision to life: a space where childhood is taken seriously, yet always with a light touch.

Toboggan Kids, launched online in September 2025, was born for families who love creativity, colour, and individuality.
Every piece is carefully chosen with an artistic eye — designed to turn everyday life into inspiration.
Clothes meant to move, explore, get dirty, and live — because childhood isn’t a showroom, it’s an adventure.

Déia describes her mind as one that never stops: a volcano of ideas, shapes, and visions that come to life in collections, accessories, and images.
It’s that curious, restless energy that gives Toboggan Kids its unique identity.

And that identity shines through the boutique’s carefully curated selection of brands — a joyful mix of Brunobruno, Nation, Goldie & Ace, Jelly Mallow, Slugs and Snails, Sticky Lemon, Mini Kyomo, Molo and Bobo Choses. Each one chosen not just for style, but for imagination, playfulness and character.

A Parisian-based store, young but already full of personality, where every piece tells a story.
👉 www.toboggankids.com