FW25 Where We Belong

Winter Season 2025

Collection Statement

Our new AW25 collection is inspired by the timeless quest for connection, comfort, and a sense of home. The collection draws its inspiration from the feeling of belonging – found in the beauty of relationships, nature, and joyful moments.
It’s about discovering that magical space where love, creativity, and heritage come together – whether in the embrace of family, a picturesque landscape, or the warmth of a home. A whimsical and optimistic energy meets the comforting essence of home and a sense of ease.

This season, we explore the harmony of textures, colours, and craftsmanship, redefining classics through thoughtful design elements and timeless silhouettes. The collection is designed to celebrate the beauty of daily moments and special occasions to cherish forever. Intricate details and refined silhouettes bring the classics to life. Embroideries, zigzag tape detailing, ruffles, velvet, and shearling add rich details and textures, while knitwear, hand embroidery, and patchwork transform simple shapes into keepsakes. Quilt-inspired elements are woven throughout the collection, evoking warmth, tradition, and the feeling of home.

A nostalgic yet modern take on floral prints is quintessentially Bebe Organic – from Liberty of London classics to contemporary heart-shaped watercolor patterns. Familiar elements such as lace and crochet are reimagined in refreshing designs, blending tradition with innovation. Each piece is thoughtfully crafted to bring timeless elegance to a child’s wardrobe.

The colour palette for AW25 reflects the soothing tones of nature and the vibrancy of winter celebrations. Shades of blue, green, pink, and muted ochre are complemented by striking tones of red, balancing serenity with joyful energy.
Where We Belong AW25 collection is a celebration of creativity, connection, and versatility. These pieces are designed to inspire endless styling possibilities, fitting effortlessly into every child’s life – from the magic of everyday moments to cherished celebrations. With intricate detailing and heirloom-quality designs, the collection embodies the essence of Bebe Organic.
Where We Belong takes you on a journey of comfort, joy, and belonging – because home is not just a place; it’s a feeling.

About the Brand

Bebe Organic was founded in 2014 by mother of two and MA graduate of London College of Fashion, Birgit Kadak. After her first child was diagnosed with an extremely sensitive skin condition she was in search of natural and organic alternatives in the mainstream and luxury market, but found only products that were synthetic and full of hazardous chemicals. Natural alternatives were too simplistic and basic. This inspired her to create her own small timeless collection with organic materials that eventually evolved into the brand Bebe Organic.

Bebe Organic collections are reflections of Birgit’s great passions in life: motherhood, sustainability, and travel. Each seasonal collection, Birgit is inspired by vintage-feeling pieces and nostalgic finds that are rich in detailing. Emphasis is placed on signature romantic flower prints, elegant embroideries, laces, and softest knits in distinctive hues that are romantic yet modern. All of this is adapted in organic and natural materials that are unique and naturally best for your child.

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