C’era una volta, the Italian brand for little girls aged 3 to 16, is taking us to the Mediterranean sunshine with its Spring/Summer 2025 collection. Indeed, we are voguing in the Aegean islands, between white light and blue waves. The loose-fitting tunic, « tzipouni » waistcoat and long skirt borrowed from traditional costume pay homage to Greek folklore and craftsmanship.
Inspired by the stitch of Karya – a small village nestling in the heart of the island of Lefkada – these pure white linen garments are embroidered with floral and geometric motifs. Paired with denim jackets or oversized trousers, these looks combine modernity with the charm of the past.

C’era una volta… is an Italian label created for newborns through to sixteen  year-olds. Delicate, pure and refined, it is a timeless brand dedicated to dress children beautifully, just as they are.  Believing always in a soft, comfortable touch, chief designer and founder, Emanuela Nurra, designs each piece with all the love of a passionate mother for her 2 young daughters. Just like how her grandmother and mother, from the south of Italy,  Sardinia,  loved her and her 2 sisters.

​C’era una volta simply means “Once upon a time” in Italian and it’s a simple phrase we often hear during childhood, when parents read stories to their children. We hope each C’era una volta piece will be treasured as a keepsake for your children and the generation to follow.

Emanuela and Paola met by chance in 2015 in their favorite bakery in Shanghai.

Ever since, they are not only tight by a great friendship, common life and family values, but they also share the same passion for travels, design, fashion and details. Since 2017 they share the same vision for C’era una volta and they passionately work to create their lifetime dream.