For Spring/Summer 2026, FUB Kids moves like a quiet northern morning — clear, calm, and full of subtle energy. The collection refines the brand’s signature balance between playful spirit and timeless Scandinavian restraint, shaping a wardrobe that feels effortless yet intentional.

Silhouettes are familiar but softened. Knit dresses fall lightly, oversized T-shirts and polos carry a relaxed confidence, and shorts shift between classic cuts and textured interpretations. Jacquards, pointelle knits, and fine mélanges create depth through touch rather than excess. Nothing feels loud; everything feels considered.

The palette mirrors shifting summer light. Dark Navy and Camel ground the collection, while Ecru and Light Grey Mélange bring softness. Layered blues drift through the season, joined by pale yellow, vibrant red, Candy pink, and a refreshing Apple Mélange. Stripes, checks, color blocks, and hand-painted Otomi-inspired motifs introduce movement — playful, yet composed.

Crafted from certified cotton, each piece prioritizes comfort and breathability. These are garments made to be worn often, washed often, lived in fully.

SS26 does not seek spectacle. It embraces clarity. It allows color to breathe and structure to soften. It invites children to move freely — in clothes that feel both thoughtful and light.

A collection built on texture, light, and the quiet poetry of Scandinavian design.

We design timeless knitwear for people who care – about our planet and about quality. Knitwear we hope you will appreciate and use for many seasons.

Founded in Denmark in 2006, FUB is anchored in the minimalist aesthetics of the North. We are inspired by our Scandinavian knit heritage in both shape, stitches, and colors. Our collections offer contemporary styles in natural materials, created with special attention to details and fine craftsmanship. The colors range from soft naturals to bright seasonal shades.

The FUB collections present a range of high-quality knitwear in different weights and structures with refined considered details. From delicate base layers and soft everyday essentials to chunky tops and easy to wear bottoms. We believe that most people – kids or adults, boys or girls – like to wear clothes that feel good and allow them to move freely. Therefore, we design clothes for life.

We value working with the best materials to ensure quality and durability. Our collections are made using only three different yarns: organic cotton, RWS certified, non-mulesed merino wool and pure lambswool. The cotton we use is GOTS certified and both wool yarns are OEKO-TEX certified. All garments are free from harmful chemicals.