Amidst the unmissable carry-overs and new season additions, the real stars remain the noble yarns – baby alpaca, cashmere, and silk – and the signature Yellow Line that runs throughout the collection. The iconic yellow thread, a symbol of unity, is placed on the left wrist, close to the heart. It represents a ray of sunshine, much like the role our loved ones play in our lives.

In a narrative that continues to pay tribute to every facet of family and sharing, Gensami introduces new expressions of its DNA. Starting with the Camouflage line, which is also designed with women in mind, reinterpreting one of fashion’s favorite trends. The camo pattern, featuring soft and dusty shades, is brightened with sunny and cheerful tones, playing with new colors and hues. The Mountain Peaks line lights up the highest peaks with 100% cashmere pieces, offering soft volumes without being oversized for warm and comfortable clothing.

There are also two carry-over collections, expanded in palette and new sizes: La Gens, a tribute to Italian craftsmanship that embodies the brand’s DNA, and Alpachino, the exclusive brand character that lends its name. Rounding out the Autumn-Winter 2024-2025 collection is a new exclusive Christmas capsule. The models are drawn from the brand’s iconic classics, like the sweaters from the Alpachino line and the new Ultralight pieces.

“Gens” from lat. Gens. In ancient Greece (genos), in ancient Rome (gens), group of people bounded by a common origin.
“Ami” from It. Amare, verb, first conjugation, second singular person.

On all our knits there is a Yellow Thread that recalls a ray of sunshine, the role that people we love have in our lives. It is our stylistic signature, a symbol of union connecting us even from afar. Gensami is a Made in Italy fine knitwear brand. Make a Love declaration through endless knitwear crafted in noble fibers.