For Spring/Summer 2026, LOUD sends a vibrant postcard from Capri — sun-drenched, graphic, and unapologetically playful.

This season blends Mediterranean nostalgia with bold contemporary energy. Red check seersucker, deckchair stripes in light blue, Riviera prints, and lemons scattered across organic cotton jersey bring coastal references into everyday wear. The collection moves between seaside nonchalance and urban confidence.

Silhouettes are relaxed but intentional. Loose-fit dresses, cropped tops, elasticated skirts, racer shorts, balloon trousers, and relaxed sweaters create a wardrobe built for movement. Structured collars meet raw-edge necklines. Umbrella embroidery patches, heart pockets, and the iconic LOUD Eyes logo add punch without excess.

The color story shifts between sun-washed navy, bright red checks, jade, lemon yellow, soft sky blue, and anthracite stripe. Organic cotton jersey, fleece, seersucker woven, and denim textures create contrast and dimension.

There is a balance between playful graphics and clean construction. Between Riviera romance and athletic ease.

SS26 captures Capri not as a cliché, but as attitude — confident, carefree, and slightly rebellious.

A collection that feels like summer on the coast: salty air, striped umbrellas, and kids running toward the horizon without hesitation.

Founded in 2011 by Italian Fashion Designer Serena Di Scalzo with 1st collection launched in 2013, LOUD reflects an amalgamation of British creativity and the excellent craftsmanship of Italian design.

Set in the very trendy East London area, home of the best UK designers of our times, with LOUD Serena wanted to translate the style’s atmosphere she breaths everyday into the “tiny” fashion world too.

Since the start, London independent label LOUD hasn’t shifted from what makes the brand so distinctive and unique. Being a success and growing process every year and becoming well appreciated internationally. Now LOUD is selling in the most prestigious department stores and independent stores worldwide, from Harvey Nichols Riyadh to Ladida in USA.

With sustainability and quality in mind LOUD is aimed at fashion-conscious children and parents alike. Collections cater 6months to 14years with a penchant for quirky and playful designs but ultimately comfortable everyday silhouettes.

Serena only does her vision and doesn’t look at trends elsewhere, every season she creates collections true to her heart, what she likes and appreciates, things that epitomize LOUD.