
Molo
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FW25 - HUMANKIND
Collection Statement
For Autumn/Winter 2025, Molo takes a journey into what it truly means to be human. Through this collection, we explore what sets us apart from other creatures and especially from machines. With a Molo perspective, we celebrate humankind: we feel, we sense, and we are physical. We move, grow, build friendships, create, explore, believe, stumble, and rise again.
For girls, the season explores emotions, nostalgia from the 1950s, Scottish tartans, woodland animals and nature. Later, curiosity turns to the cosmos with space motifs, aliens, unicorns and après-ski spirit.
For boys, themes range from skateboarding and emotions to creativity and ingenuity, from cave art to inventions. Finally, the collection looks outward to the universe, celebrating exploration and human connection.
Palettes move from Forest Green, Galaxy Blue and Energy Yellow to Rising Sun Red, Cosmic Green and Blue Moon, with rich autumn shades of Russet, Cocoa and Pine balanced by cosmic tones of Galaxy Blue, Purple Depths and Green Glow.
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About the Brand
Molo’s journey sprang out of curiosity and a drive to change the existing children’s fashion world, which was, in 2003, less than vibrant and colourful. Since its conception, Molo has seen its role as the brand that provides “favourites” for every child’s closet.
Molo’s first collection, 2-8 years, sees the light of day in the spring of 2003 and is initially sold in Denmark, Sweden, Norway, Holland, and England. But the Molo customer isn’t satisfied because they want more: so the first Molo baby collection, 0-2 years, launches in 2005, and in 2009 the first separate outwear collection makes its debut. Since then, Molo has seen its product range grow to include boys’ and girls’ collections up to 16 years, as well as a swimwear collection.