Our artistic inspiration for SS25 collection are sunny portraits à la Slim Aarons, whose photographs are the epitome of intimate elegance and joy. Charming people chilling by a stunning turquoise-blue pool, the light and the atmosphere of the sunny California in the 70’s: those are the inspirations for the vibrant color palette we managed to convey in the casual chic style of SS25 collection.

The brand’s history dates back to the post-war years when it took its first steps in the framework of the Footwear Company PUPA, later renamed M.A.C.I., one of the foremost industrial hubs of the town of Vigevano, at that time the European shoe capital. Determined to create and produce a range of shoes for newborns, in 1966 the founder, Erideno Pizzetti, registered the trademark “PèPè”, inspired to the onomatopoeic word commonly used by children to designate shoes. In the 1970s, he set up a new, independent family-run, handicraft-oriented business, “Calzaturificio PèPè”, and committed all his energy and effort to making premium children’s footwear, ranging from newborn shoes to home and kindergarten slippers. As the Eighties approached, Dario joined the company and began supporting his father with two ambitious goals in mind: producing shoes 100% on site and broadening the design range. Towards the late Nineties, Dario’s wife Paola joined the company. It was the time when the first “collections” were presented and the current identity of Pèpè, hand-made children’s footwear, began to take shape. Iconic and refined, a benchmark of Italian craftsmanship, PèPè-branded shoes won international reputation.