Simonetta’s Autumn/Winter 2025-2026 collection heralds a new chapter of contemporary chic where heritage appeal meets innovative brio, creating a unique wardrobe filled with garments that blur the line between dreams and reality. A romantic icon of the brand, a heart is the undisputed star of this collection as it evolves into a delicate balance of patterns and proportions. It goes from poetic boughs on jacquard jersey to boldly beautiful motifs in lurex on occasionwear. The styles for the season have a modern feel and feature unusual intricate detailing that is bound to garner attention on striking silhouettes. The colour palette taps into the warmth of winter, ranging from sophisticated shades like burgundy, black and milk white to pops of rust, powder pink and dusty greys. The white faux shearling coat, the black nylon down jacket and the waistcoat with bow detailing are some of the standout pieces of outerwear that strike a balance between practicality and urban chic.

A new riff on lightness comes with the georgette taffeta used for frocks and blouses with transparent sleeves and flock-stitch detailing, channelling the modern verve so characteristic of the Simonetta closet. The ever-present poplin shirts have been elevated with striking detailing on the front or collar while the dress with a tiered organza skirt and white sequinned bow brings a touch of couture chic to occasion dressing. An innovative slant on traditional fabrics is evident on the lurex-shot Prince of Wales blazer, on the burgundy wool coats and skirts with hearts embroidered around the edges or the mélange grey flannel pieces which put an up-to-the-minute spin on the brand’s heritage aesthetic. On the one hand, there are fun graphic designs featuring upbeat lettering on the lined interior of the blazer, on the back of T-shirts and on the patterning of knitted dresses, and on the other, a fil-coupé technique is the latest star turn on exclusive designs. The daywear offering is nothing if not sophisticated: sweatshirts adorned with playful organza embellishments, fluffy mohair cardigans and decorative T-shirts strike a perfect balance between comfort and style.

Iconic accessories add definition and charm to the looks, such as the padded bags in matt nylon with an embossed handle and bow detailing, or the fun rib-knitted beanies completed with statement bow embellishments. The mood is reinterpreted for the Mini-me pieces designed with smaller girls in mind, cleverly combining baby cuteness and sheer sophistication in the signature brand’s style.

Simonetta was founded in the first half of the 1950s by Maria Bianca Mazzarini Stronati, who decided to open a small children’s tailor’s shop in Jesi – a small medieval town in the Marche region.

The extreme refinement of the materials used and the details of the little dresses, the highly innovative design, the perfect fit and comfort are the elements that distinguish her production from the very beginning. Maria Bianca named this exclusive line of clothes after one of her daughters: Simonetta. The small workshop evolved to become an industrial reality in 1981: Simonetta S.p.a.