The Middle Daughter
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SS26 - An English Complexion
About the Collection
An English summer — but transported to the edge of the Agafay desert.
For SS26, An English Complexion imagines a family retreat beneath a blazing Moroccan sun, where languid days unfold between terrace breakfasts and late alfresco dinners. The heat hums softly. Insects buzz. Time stretches.
The collection balances quiet decadence with playful nonchalance. Crisp cotton shirt dresses, whisper-light viscose, ramie blends, silk touches, and cool linens create silhouettes that drift effortlessly from morning to night. Pieces are designed to follow the rhythm of the day — long shirt dresses for breakfast, airy styles for lunch beneath olive trees, sundresses for afternoon wanderings, and floaty cape sleeves for evenings that melt into dusk.
The palette mirrors sun-warmed skin: Pistachio, Peach, Eau-de-Nil, Rosewater, Baby Blue, and layered beiges. As night approaches, tones deepen into Yellow, Red, Date Brown, and Majorelle Blue — subtle yet striking.
Delicate lace panels, keyhole frills, and generous hems introduce softness and femininity, while the clean tailoring keeps the collection poised.
An English Complexion is a study in contrast — fair skin under desert light, aristocratic restraint softened by summer indulgence.
Refined. Playful. Unhurried.
A wardrobe made for long, golden days that slip quietly into warm evenings.
About the Brand
buyer contact: ric@themiddledaughter.co.uk
press contact: adys@themiddledaughter.co.uk
Arriving in kids fashion-land in 1991 after ten years of creating some of London’s most decadent parties, under the mantle of Pushca, Ric & Deborah then spent the next two decades building the no added sugar brand.
Saying goodbye to the brand in 2018 presented a fortuitous opportunity to reflect and consider what the next adventure should be. Taking the metaphoric clean sheet of paper they have devised a new story – that story is The Middle Daughter.
The Middle Daughter is exclusively a girls wear brand for ages 2 -16 years. The concept is to create styles that draw the eye. An innate love of the paired back is blended with the itch to stand out to offer a unique proposition for the modern girl.
A well-made garment is a focus, as is sustainability, thus all production is in Europe.
The distinctive handwriting of the former brand is evident yet imbued with this pared-back spin. As is the mindset; less obsessive about building an empire and more inspired to simply enjoy journeying with this new girl, wherever she may choose to go.
