ToBeToo FW26/27 brings together urban attitude, preppy influences and a touch of luxury in a collection made for girls with a strong sense of style. Tailored silhouettes, quality fabrics and refined details move easily between streetwear energy and relaxed sophistication, always keeping comfort and personality at the centre.

Four distinctive moods shape the season: the dark, punk-luxury edge of Urban Night; the warm tones, cow prints and denim of Soft Wildness; the contemporary collegiate spirit of The New Ivy; and Anthracite Glow, where deep grey meets flashes of yellow and stellar motifs. Different stories, one confident wardrobe, bold, versatile and unmistakably ToBeToo.

To Be Too was born from the experience of the Casillo family, who have been active in the kids’ and junior wear industry for over 30 years. Rooted in the renowned textile district of Campania — one of the most important in Europe — the brand was created with a clear vision: to bring something new to girls’ fashion. At a time when childrenswear leaned heavily towards classic and traditional styles, To Be Too introduced an urban-glam aesthetic inspired by adult runways, thoughtfully adapted for girls and pre-teens.

Today, To Be Too is a go-to Italian brand for girls aged 3 to 16 who want to express personality and confidence through what they wear. Its DNA blends street style with fashion-forward details: washed denim, oversized sweatshirts, bold graphics, metallic accents and technical fabrics that elevate even the most casual looks. Each piece is designed for effortless mix-and-match styling, with contemporary fits that echo adult silhouettes while ensuring comfort and durability.

The mission is simple: to turn the wardrobe into a space for self-expression, where every girl feels free to be — and dare to be — a little more.