‘Exclusives’ Limited Edition revolutionize Fashion Industry
Launching today, with this new line The Middle Daughter offers unique pieces crafted in collaboration with ateliers in Portugal
In a bold move against excessive stockpiling and wasteful production practices, SS24 Limited Edition ‘Exclusives’ challenges the status quo. The Middle Daughter recognizes the environmental and economic toll of traditional fashion cycles that involve producing collections months in advance, only to store them in warehouses in anticipation of future sales. This outdated model results in a significant waste of resources including materials, energy, water, dyes, and logistical efforts.
With this Limited Edition, available exclusively on the website, they present a strategic solution. Rather than mass-producing inventory upfront, the company opts for a more agile and sustainable strategy. They will produce fewer initial pieces and introduce new designs throughout the season based on market demand. This approach, characterized by a series of drops, aligns production with consumer preferences, minimizing waste and optimizing resource utilization.
Collaborating closely with a small atelier in Portugal, the design duo (Deb&Ric) ensures meticulous attention to detail and quality while reducing the environmental footprint. Additionally, the use of dead-stock fabrics whenever possible further limits the need for new material production, promoting circular fashion practices.
The result is a collection of handcrafted pieces that embody exclusivity, sustainability, and unique style.
