At PèPè, we dream of shaping the future of childhood, introducing style from the very first steps and encouraging every child to express their own personality. We aim to break the chains of uniformity, creating a world where uniqueness shines, nurtured in an environment of diversity and authenticity.

SANTA FÉ
Inspired by vast blue skies and endless wilderness, the collection recalls adobe houses and joyful bonfires through soft colours and earthy browns. It’s a journey of contrasts—between wild beauty and peaceful play, rugged textures and delicate childhood moments.

OLD MONEY STYLE
Quiet Luxury takes form in little ankle boots and derby shoes enriched with vintage details. Essential and sophisticated, the style speaks of polished elegance and discreet minimalism—beauty without excess, a timeless aesthetic that continues to inspire.

BALLET LEGGEREZZA
Every baby girl’s dream begins with slipping tiny feet into sparkling velvets. Inspired by ballet dancers, the collection evokes elegance, posture, rigor, and the grace of movement. This poetic lightness is captured in the photographs of March Olich, celebrating shoes that walk in beauty.

The brand’s history dates back to the post-war years when it took its first steps in the framework of the Footwear Company PUPA, later renamed M.A.C.I., one of the foremost industrial hubs of the town of Vigevano, at that time the European shoe capital. Determined to create and produce a range of shoes for newborns, in 1966 the founder, Erideno Pizzetti, registered the trademark “PèPè”, inspired to the onomatopoeic word commonly used by children to designate shoes. In the 1970s, he set up a new, independent family-run, handicraft-oriented business, “Calzaturificio PèPè”, and committed all his energy and effort to making premium children’s footwear, ranging from newborn shoes to home and kindergarten slippers. As the Eighties approached, Dario joined the company and began supporting his father with two ambitious goals in mind: producing shoes 100% on site and broadening the design range. Towards the late Nineties, Dario’s wife Paola joined the company. It was the time when the first “collections” were presented and the current identity of Pèpè, hand-made children’s footwear, began to take shape. Iconic and refined, a benchmark of Italian craftsmanship, PèPè-branded shoes won international reputation.