Celebrating 20 years of pure wool, FUB’s Autumn / Winter 2026 collection is a beautiful reflection on two decades of craftsmanship, comfort and timeless design. Since the beginning, the Danish brand has stayed true to a simple idea: creating high-quality knitwear for children that feels good to wear, lasts beyond a single season and can be passed on. For this anniversary collection, the iconic FUB sweater returns in a special striped edition, paying tribute to the brand’s history and to the traditions of knitwear craftsmanship.

The collection highlights everything FUB does best: signature stripes, Fair Isle and jacquard patterns, textured knits and subtle graphic details, all interpreted through the brand’s unmistakable Nordic minimalism. Relaxed silhouettes, unisex shapes and easy layering give the pieces a nostalgic yet contemporary feel, while a calm winter palette of warm earth tones, deep reds, dusty purples, classic navy and soft pastels is punctuated by playful waves, stripes and colour-blocked contrasts.

Every style is made from 100% pure certified wool, with soft merino at the heart of the collection alongside more textured lambswool for chunkier winter pieces. Warm, breathable and naturally durable, these are clothes designed for movement, everyday life and repeated wear — pieces made not just for one winter, but to be loved, worn and handed down.

We design timeless knitwear for people who care – about our planet and about quality. Knitwear we hope you will appreciate and use for many seasons.

Founded in Denmark in 2006, FUB is anchored in the minimalist aesthetics of the North. We are inspired by our Scandinavian knit heritage in both shape, stitches, and colors. Our collections offer contemporary styles in natural materials, created with special attention to details and fine craftsmanship. The colors range from soft naturals to bright seasonal shades.

The FUB collections present a range of high-quality knitwear in different weights and structures with refined considered details. From delicate base layers and soft everyday essentials to chunky tops and easy to wear bottoms. We believe that most people – kids or adults, boys or girls – like to wear clothes that feel good and allow them to move freely. Therefore, we design clothes for life.

We value working with the best materials to ensure quality and durability. Our collections are made using only three different yarns: organic cotton, RWS certified, non-mulesed merino wool and pure lambswool. The cotton we use is GOTS certified and both wool yarns are OEKO-TEX certified. All garments are free from harmful chemicals.