Balmain Kids, new life into the iconic house signatures

Step into a world of playful elegance...


text Enrico Fragale Esposito


For the Balmain Kids Fall 2023 collection, Olivier Rousteing and his design team breathe new life into the iconic house signatures. The legendary golden buttons, typically adorning the six-button masterpiece of Balmain’s blazers, have taken a stylish detour, gracing perfectly tailored silhouettes ranging from crop tops and coats to catsuits and pants.


Watch as these golden embellishments proudly showcase the might of the house’s historic coat of arms on sweat tops and bottoms. Dive into a playful display of house logos and the unmistakable Balmain monogram, miniaturized in a “mini-me” fashion inspired by Rousteing’s runway creations, featuring intense Egyptian-blue, iridescent, and gilded offerings that pay homage to the mystical allure of the pharaohs.


Explore a dynamic world where bold black-and-white designs, cherished for over 75 years, undergo a couture transformation with cascading ruffles. Modern twists abound, from reinvented marinière patterns to Rousteing’s cherished houndstooth, proving that Balmain’s love for monochromatic options doesn’t mean settling for monotony.


It’s a celebration of color, texture, and timeless style—because at Balmain, the language of fashion is anything but dull.


View the collection here.