In the life of an Artist
Explore the creative beauty of Ao76’s new winter collection. Watch their creations intertwine with the work of Ghent based artist Adelheid De Witte. Discover how a creative process emerges and watch kids unfold into little artists. Find out how Piet Mondriaan inspired the collection, and get prepared for a great after summer, fall and winter! Using unusual shapes and colours, De Witte brings her own imagination to life. Her studio was the perfect location for the new winter collection, as both of their creations and colourings beautifully co-existed in the same creative space. Kids are curious little humans. They are fierce in their actions and bold in their questions. They like to know ‘why?, how?, what?, where? ,with who?’ and so on, without feeling any shame or reluctance asking. They’re absorbing and reflecting already at an early age. When entering the studio, they were on fire wanting to know all about creating paintings and living as an artist.
About the Brand
WE ARE FAMILY OWNED
The captains of the AO76 ship are ‘Patricia Vandemoortele & Gaspard Poelman’, mother and son with great talent and style. Together they uplifted the company of their (grand)father ‘Etienne Vandemoortele’ to a brand and established value in the Belgian
fashion market. Patricia’s son Gaspard, recently joined them to follow in their footsteps and lead AO76 into the future.
WE DESIGN IN BELGIUM
We are a small local fashion brand, founded in Heusden and rooted in Nazareth, nearby Ghent. Every single piece runs through a unique authentic design proces taking place one hundred percent in house. Occasionally we co-work together with young Belgian artists for a special Art work print or new inspiration.
WE STAY TRUE TO OUR ROOTS
In the golden seventies sportswear hit the streets of America and colored the fashion industry big time! In 1976 Etienne Van De Moortele started importing these USA sports brands to Belgium, as one of the very first in the branche. Today we still have a lot of casual, easy- to-wear sportswear in our collection.
WE GUARANTEE COMFORTABLE QUALITY
AO76 kids are playful & adventurous. They like to move freely and be comfortable in their outfits. And wish to wear their favorite pieces a lot ! So we create clothes pleasant to the touch and strive for high quality.
WE MAKE BEAUTIFUL DESIGN
We create our own unique fittings, we are passionate in our choose of fabrics and we use special production techniques to lift our product to the next level.
We want kids to shine and feel beautiful in their AO76 outfits.
WE CREATE PLAYFUL ART WORK
We create strong graphic art work and we like our prints to breath out a certain funniness. Our collections are styled with a twist and always contain a lot of special subtle details to make them ‘one of a kind’.
WE HAVE STRONG VALUES
Now, more than ever, we know exactly what we stand for. We are kind in our actions, wise in our thoughts, fair in our creations, brave in our adventures and most of all we are just our authentic selves. We love to create beauty and smiles upon kids faces!