Inspired by Asian traditions, food culture & fashion sense

This new winter collection is the result of a refined search for innovative fabrics, a subtle yet consistent integration of our AO76 logo, experiments with new fabric blends that combine natural materials with new synthetic ones, and our well-known colourful playfulness, humorous slogans and unique in-house artwork creations.

Think embroidered denim, well thought-out reversible jackets, gathered shirts and draped sweaters, cut and sew colour blocks and frequent creative use of our beloved snow wash technique for a vintage washed effect.

Asia has been an endless source of inspiration for this season. Its fashion sense for implementing new styles and fabrics, its typography for creating strong slogans, its recognisable symbols such as the Japanese koi fish, origami birds, the Korean flag & cherry blossoms for designing our unique artwork and its food culture with its noodle bowls and kimchi for styling our fronts and backs.

This Winter 2025 collection is a well-considered balance and confluence of a festive, chic city look with a colourful, contemporary leisure look. It’s infused with the recognisable AO76 signature style, using fluorescent touches, fun little details and strong fabric choices and models. Very fashion forward but timeless nevertheless.

WE ARE FAMILY OWNED

The captains of the AO76 ship are ‘Patricia Vandemoortele & Gaspard Poelman’, mother and son with great talent and style. Together they uplifted the company of their (grand)father ‘Etienne Vandemoortele’ to a brand and established value in the Belgian
fashion market. Patricia’s son Gaspard, recently joined them to follow in their footsteps and lead AO76 into the future.

WE DESIGN IN BELGIUM

We are a small local fashion brand, founded in Heusden and rooted in Nazareth, nearby Ghent. Every single piece runs through a unique authentic design proces taking place one hundred percent in house. Occasionally we co-work together with young Belgian artists for a special Art work print or new inspiration.

WE STAY TRUE TO OUR ROOTS

In the golden seventies sportswear hit the streets of America and colored the fashion industry big time! In 1976 Etienne Van De Moortele started importing these USA sports brands to Belgium, as one of the very first in the branche. Today we still have a lot of casual, easy- to-wear sportswear in our collection.
WE GUARANTEE COMFORTABLE QUALITY

AO76 kids are playful & adventurous. They like to move freely and be comfortable in their outfits. And wish to wear their favorite pieces a lot ! So we create clothes pleasant to the touch and strive for high quality.

WE MAKE BEAUTIFUL DESIGN

We create our own unique fittings, we are passionate in our choose of fabrics and we use special production techniques to lift our product to the next level.
We want kids to shine and feel beautiful in their AO76 outfits.

WE CREATE PLAYFUL ART WORK

We create strong graphic art work and we like our prints to breath out a certain funniness. Our collections are styled with a twist and always contain a lot of special subtle details to make them ‘one of a kind’.

WE HAVE STRONG VALUES

Now, more than ever, we know exactly what we stand for. We are kind in our actions, wise in our thoughts, fair in our creations, brave in our adventures and most of all we are just our authentic selves. We love to create beauty and smiles upon kids faces!