This season we have chosen a theme that appeals to kids’ playfulness, fantasy and love for the outdoors, which is our reason for creating, our happiness factor. This summer we went all out for SAFARI, inspired by an old authentic safari scrapbook of our head stylists’ safari adventures. Just as the fantasy game Jumanji takes kids deep into new adventures, our stylists have taken the safari vibe deep into this new summer collection… You can find it in the artwork, of course, but most of all in the soft beauty and strong character of the pieces, in the unique detailing and sophisticated use of colour, in the high level of comfort and wild playfulness. This summer there’s a new graphic breeze throughout our collection. Our artwork is stronger, bolder and more straightforward. Featuring new fonts, new placements, inside drawings, reworked existing pieces, new logo patches and special washings. This collection is infused with our Roots & DNA. We make clothes for playful outdoor kids, the ones who are wild and free, playing in the mud and taking on new adventures. Our fabrics are softer than ever, our fits are free for movement and our production techniques are driven by the tactility of our kids.

WE ARE FAMILY OWNED

The captains of the AO76 ship are ‘Patricia Vandemoortele & Gaspard Poelman’, mother and son with great talent and style. Together they uplifted the company of their (grand)father ‘Etienne Vandemoortele’ to a brand and established value in the Belgian
fashion market. Patricia’s son Gaspard, recently joined them to follow in their footsteps and lead AO76 into the future.

WE DESIGN IN BELGIUM

We are a small local fashion brand, founded in Heusden and rooted in Nazareth, nearby Ghent. Every single piece runs through a unique authentic design proces taking place one hundred percent in house. Occasionally we co-work together with young Belgian artists for a special Art work print or new inspiration.

WE STAY TRUE TO OUR ROOTS

In the golden seventies sportswear hit the streets of America and colored the fashion industry big time! In 1976 Etienne Van De Moortele started importing these USA sports brands to Belgium, as one of the very first in the branche. Today we still have a lot of casual, easy- to-wear sportswear in our collection.
WE GUARANTEE COMFORTABLE QUALITY

AO76 kids are playful & adventurous. They like to move freely and be comfortable in their outfits. And wish to wear their favorite pieces a lot ! So we create clothes pleasant to the touch and strive for high quality.

WE MAKE BEAUTIFUL DESIGN

We create our own unique fittings, we are passionate in our choose of fabrics and we use special production techniques to lift our product to the next level.
We want kids to shine and feel beautiful in their AO76 outfits.

WE CREATE PLAYFUL ART WORK

We create strong graphic art work and we like our prints to breath out a certain funniness. Our collections are styled with a twist and always contain a lot of special subtle details to make them ‘one of a kind’.

WE HAVE STRONG VALUES

Now, more than ever, we know exactly what we stand for. We are kind in our actions, wise in our thoughts, fair in our creations, brave in our adventures and most of all we are just our authentic selves. We love to create beauty and smiles upon kids faces!