The Presence Collection is a poetic narrative crafted from the threads of two distant worlds. Reflecting my Nordic winters, the collection paints a portrait of a snow-covered Swiss dreamscape, seen through the innocent eyes of a child. It’s about being present in a new culture. My children’s laughter, a gentle rustle of leaves, enveloped by the enchanting Swiss Nature, yet tied to my distant Nordic home. The colour palette echoes the serene ambiance of a winter sunset over the Alps. Deep emerald and blue resonate with the tranquil Swiss lakes decorated with fallen leaves in pale yellow and red. Muted brown hues, blended with light shades of rose, visually compose a symphony of fresh-cheeked children playing in nature. Wrap your kids and yourself in the warm embrace of our seamless merino wool essentials, a comforting layer of wool-silk, or our signature silk seamless blend. Knitted pieces in a wool-cashmere blend or pure cashmere are perfect for layering. We have extended our range of GOTS certified baby cotton essentials. Each piece is a childhood verse, simple and elegant. This Presence is for now. Yet, in every stitch, there’s a subtle yearning for my Nordic roots, an island’s lullaby. The collection captures longing, merged with the joy of the present. We invite you to step into the world of Presence, where poetry and light intertwine, creating a timeless ensemble that celebrates the magic of childhood and the beauty of cultural fusion.

Enjoy! Maja.

minimalisma is a timeless, high-quality kids- and women’s wear brand with a strong Nordic heritage. Founded and designed by Maja Akraberg, the mission is simply to create beautiful products in premium qualities with a timeless feel that makes each piece suitable for passing on to the younger sibling or to save for the generation to come. The philosophy pivots around superior quality, simplicity and sustainability.

What started in 2011 with a small unisex collection for babies up to two years and a local webshop quickly grew into an international brand. Today, we offer luxury basics for babies and children up to 14 years as well as selected styles for women. Our retailer network counts more than 150 shops in 40 countries worldwide, as well as on our webshop.

BEHIND THE BRAND

We are a family-run company working with a small group of people passionate about quality, design and family. We are committed to building a sustainable brand with high ethical standards that not only benefits our consumers, the children, but also the environment in general. GOTS certified since 2021.