There is a beauty in memories, a warmth that colours our present. Notes on Nostalgia is a collection inspired by those cherished glimpses of childhood – of outdoor adventures, the fresh ocean air, and children’s laughter filling even the coldest days with warmth. Though the rugged north Atlantic landscape of my youth has been exchanged for majestic Swiss mountains, the inspiration remains constant: always nature.

Designed for little explorers, our Autumn | Winter 2025 collection embraces purely natural material, crafted with freedom of movement and comfort at its heart. Each piece is tailored to keep kids warm as they run, jump, and play in harmony with nature. From seamless merino wool and silk essentials to our 100% GOTS certified organic cotton and lightweight wool-silk blend collection, every fabric is carefully selected to ensures the softest, gentlest touch against the skin. Luxuriously soft cashmere and lambswool knits are perfect for layering as the days grow colder.

This colour palette draws inspiration from nature’s quiet beauty, with hues of Rust, Ocean, Greenery, and Golden Wheat reflecting the serenity of autumn. These shades evoke the essence of the season, capturing the calm and wonder of childhood moments spent outdoors, reminiscent of alpine lakes and gentle landscapes.

Whether for play or cosy moments indoors, the Notes on Nostalgia collection will wrap your child in warmth and ease, allowing them to experience the magic of every moment. Let them play and celebrate the joy of childhood and the memories that these special moments inspire as you flip through our new collection.

minimalisma is a timeless, high-quality kids- and women’s wear brand with a strong Nordic heritage. Founded and designed by Maja Akraberg, the mission is simply to create beautiful products in premium qualities with a timeless feel that makes each piece suitable for passing on to the younger sibling or to save for the generation to come. The philosophy pivots around superior quality, simplicity and sustainability.

What started in 2011 with a small unisex collection for babies up to two years and a local webshop quickly grew into an international brand. Today, we offer luxury basics for babies and children up to 14 years as well as selected styles for women. Our retailer network counts more than 150 shops in 40 countries worldwide, as well as on our webshop.

BEHIND THE BRAND

We are a family-run company working with a small group of people passionate about quality, design and family. We are committed to building a sustainable brand with high ethical standards that not only benefits our consumers, the children, but also the environment in general. GOTS certified since 2021.